“Visual Finesse: The Art of Graphic User Interface” – the issue of profitability of investments is becoming increasingly important in today’s world. One major topic is advertising. With our new feature, user accesses to websites can be easily tracked and analyzed while adhering to European data protection guidelines.
In today’s world, resources of all kinds play a major role. Advertising, announcements, and promotions are becoming more expensive, which is why more and more companies are turning to modern “cost-benefit analyses” to weigh the actual impact of advertising on customer decision making. Our latest project deals precisely with this type of analysis, by using our program to trace how website visitors accessed the website and what activities they carried out on it.
Our fully completed project and available feature is designed to track user access to websites while adhering to European data protection guidelines. This web analytics tool allows for a comprehensive understanding of how websites are accessed, which advertisements lead users to the site, and what actions are ultimately taken on the webpage. We offer this service to companies interested in conducting research on user behavior and attempting to understand their customers’ behavior to make informed decisions in the future. This analysis makes it clear to business owners the added value of expensive advertising campaigns, allowing for evidence-based decision making.
Through access to the GUI, or “Graphical User Interface,” we can access individual graphical user interfaces of customers and evaluate their behavior. The term “graphical user interface” originated in a time when more and more icons, buttons, and other form-generating components were used to communicate between the computer and the user. Access to the graphical user interface for our analysis is compliant with Austrian data protection laws, and the information we use for evaluation purposes will not be shared with third parties.
Further queations? Please do not hesitate to contact us.